Green Instruments USA Inc. receives Royal business award

Green Instruments USA Inc. has been awarded HRH Crown Prince Frederik International Business Award in the category Newcomer of The Year 2020.

Green Instruments is proud to announce the awardment of the American subsidiary Green Instruments USA, Inc. In corporation with Danish Export Association, a jury of competent profiles from top Danish businesses evaluate all nominees and announce the winner of three different categories. Green Instruments USA, Inc. was today announced the winner in the category Newcomer of The Year.

The Green Instruments subsidiary, represented by President Jeppe K. Moller, received the award at an exclusive event hosted by His Royal Highness Crown Prince Frederik at Amalienborg Palace, flanked by Green Instruments CSO René B. Christensen.

Green Instruments USA Inc.

Green Instruments USA Inc. was established in 2015, as a response to the growing international market. Originally, Green Instruments A/S has sprung from the company of SBS Technology, a part of SBS Group, founded back in 1999 in Pandrup, Denmark and Fort Lauderdale, Florida. The main focus of the SBS Group was boiler service and repair, and the company quickly gained knowledge and close relation to end-consumers in the industry, leading the way of the first product introduction; an opacity meter. This technology is still part of the Green Instruments' product portfolio, and has led the way for several, successful introductions since then.

Green Instruments USA Inc.'s primary area of responsibility covers all the Americas. The subsidiary has specialized in solutions within the Cruise Line industry and covers all activities of such kind in the Green Instruments group, and is supplier for the Navy, aeronautical, automobile, and hydraulic utilizing industries. Green Instruments USA Inc. has contributed highly to the growth of the Green Instruments group.

Green Instruments USA Inc. is managed by President Jeppe K. Møller. Jeppe K. Møller is originally from Denmark, but has lived in Fort Lauderdale for the past few decades, and was a part of the SBS Group, before he took on the responsibility of managing Green Instruments USA Inc. With increasing demand, rise of the cruise industry and recent service-oriented focus, the organization is still growing. As of now, the organization counts four in management, sales, and administration, and four service teams to cater for the rising need for service and commissioning of Green Instruments products.

HRH Crown Prince Frederik International Business Award

The HRH Crown Prince Frederik International Business Award is awarded to individuals or companies abroad, presenting an outstanding effort in promoting sustainability Danish products and services worldwide. Three awards are represented within three different categories: Newcomer of The Year, Business Excellence and Green Solutions. First of which was awarded to Green Instruments USA, Inc.

Each award has the clear purpose of intensifying the promotion of Danish values such as sustainability and CSR on an international scale.

2020 marks the first year of presenting the HRH Crown Prince Frederik International Business Award, and with this award, His Royal Highness carries on his father's legacy.

For more information on the HRH Crown Prince Frederik International Business Awards, please visit Danish Export Association.